I have just realised/it has been dawning on me that perhaps my lack of enthusiasm toward this chapter is because I am writing it wrong. So I got to thinking how perhaps I would prefer to lay it out and realised, as I sooo often do, that it was better the first way round. So now I had best undo a lot of the work and be cuttin' and pastin' under theme headings, not individual case-study headings.
Oh dear. :-((
I was reading it and it was just boring. 'So-and-so say this', 'so-and-so say that', when really it would be better to come clean with the themes that they all promote at the beginning and then a)illustrate how they all use thee themes and then b)what this means for the industry as a whole. I don't have the time or inclination to talk about each case study in intense depth - which is probably why I am going over my word limit.
Yes, the more I talk about it the more it makes sense.
Ok. Off I go.
Oh the sadness.
x J
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